WordPress is a great platform used for designing and developing fully-functional websites. It has become one of the most popular CMS’s because of its user-friendly and flexible features. Despite this, WordPress suffers when it comes to site’s speed. Without following the website optimization tips, you could end up with a sluggish site.
Speed is one of the crucial factors that can affect the search engine ranking, flow of web traffic, user experience, usability and accessibility of your WordPress site.
When a visitor lands on your site for the first time, you only have 3 to 4 seconds to drive the attention of your visitors and encourage them to stay for a longer. This will not only improve your sales but also influence the ranking of your site on search engines like Google, Bing, etc.
According to a Microsoft Bing Search team report, two-second delay in loading the web page reduced the user engagement by 3.8 %, raised lost revenue/per user by 4.3 % and decreased clicks by 4.3%.
In simple terms, if your site takes ages to load, then you could lose your search engine ranking, potential visitors and, of course, revenues. Therefore, it becomes essential for site owners to take some right precautions to improve the speed of their site.
With that in mind, we have gathered some easy-to-follow tips that you can use to reduce the loading time of your WordPress site with ease.
10 essential tips for boosting the performance of a WordPress site
1. Choose a reliable web hosting provider
Choosing a good web hosting company plays a significant role in determining the performance of your web business. You can pick up a hosting company that can offer you the customized hosting plan according to your needs.
In fact, novice site owners make a mistake by opting for a shared hosting provider to save their money. A shared hosting provider hosts multiple sites on a single server. This means the speed of your site will automatically reduce as shared hosting disturbs a web server to integrate, serve and operate more than one site. This could reduce the loading time of your web pages.
Instead of choosing a shared hosting plan, you could end up by picking up the most reliable managed web hosting company.
2. Reduce the number of HTTP requests
An increased number of HTTP requests could slow down the speed of your site.
3. Delete unused plugins
WordPress plugin can help you extend the functionality of your site, with even generating a single line of code. But it doesn’t mean you can add lots of unnecessary plugin into your site.
Using too many plugins can also increase the loading time of your website. Therefore, it is better to avoid installing too many plugins. Use only those plugins that can fulfill the requirement of your site.
If you are too many out-dated or unused plugins, remove them from your site. Such plugins could break the performance of your site and also affect your search engine ranking.
Tip: You can use P3 (Plugin Performance Profiler) to test your site’s performance. It also flushes all the suspicious elements out from your site.
4. Optimize your images
Website owners add beautiful and eye-catching images into their sites and blogs to encourage more visitors to stay on their site for longer. Images have the ability to make your content more engaging and appealing. But using the high-resolution or big size of images could increase the loading time of your webpage.
Well, you can improve the performance by optimizing the size of your images before uploading them to your site. You can use WP Smush plugin to optimize all your images, without a hassle. Photoshop is another excellent option for quick and easy image optimization.
5. Avoid displaying too many advertisement
Advertisements can monetize your WordPress website. But they can also downturn the speed of your site. Yes, displaying too many ads on a site or blog could affect its user-experience. In fact, using PCC ads that consist lots of unwanted html content can increase the loading time of your website.
Tip: You can use Google Adsense, which is optimized for speed to embed advertisement on your site.
6. Fix your 404 errors
If you are new into the WordPress development industry, let me tell you that a missing file of your site can generate a 404 HTTP error. And this will automatically increase the loading time of your site.
Therefore, it is important to check for any 404 errors while rendering your pages in order to boost the speed of your website.
7. Make a use of CDN service
CDN or Content Delivery Network helps you achieve fastest loading time.
You can use a reliable CDN service that can deliver the cached static content of your site to its visitors quickly and efficiently. When a visitor lands on your site, the static content such as images, videos and CSS sites will automatically served from the server (nearest to a visitor’s location) and immediately display it on your site.
With the help of CDN service, you can render the content of your site quickly to your visitors to provide them improved user experience.
Tip: You can use MaxCDN and CloudFlare CDN services for your WordPress site.
8. Database Optimization
Don’t forget to optimize the database of your site if you want to run a fast loading WordPress site.
You must monitor your code for slow queries. If you are on a dedicated or VPS sever, then enable query caching and optimize your database server configuration.
9. Use Cache Plugin
Caching helps in improving the load time of web pages that do not change frequently.
Your code doesn’t generate the same page over and over again if you enable caching at your WordPress site. Through this, you can improve your user-experience and your server can manage more web traffic with ease.
WP Super Cache and W3 Total Cache are the best free WordPress plugins that allows you to enable different types of cache such as database caching, page caching, object caching and a lot more.
10. Update your site, installed themes and plugins
Try to keep your WordPress site up-to-date with its most recent version.
WordPress rolls out a new version on a frequent basis to let you offer more advanced features and functions that can enhance the performance of your site.
You should update your core WordPress, installed themes and plugins with their respective latest versions. WordPress updation not only addresses your issues, but also boosts the utilization of multiple default WP queries and installed plugins, which will drastically accelerate your website.
These are the 10 essential tips that will help you in optimizing the speed of your WordPress site, without any heavy lifting.