More than 500 million people all over the world are active users of Instagram which upload 80 million photos. About 50% of Instagramers visit the site every day.
It’s not difficult to begin using Instagram. This this social media network is an excellent way to show people the work you have done.
Instagram gives online marketers and company owners a chance to advertise their products and services by sharing photos among Instagram community.
Moreover, Instagram allows publishing and consuming the visual content that is perceived by users faster than the text.
As well as you are going to use Instagram like advertising platform you should have a lot of followers and be a sociable personality.
Use your own personal site or your profile on a social media site like Facebook or MySpace to publicize your Instagram and receive more attention. Put the hyperlink to Instagram account on your Twitter profile, ask your followers to retweet your tweets and you’re likely to get a lot of followers. Look at the content sharing by your followers and try to offer what they want. Like, share, comment their content and they will do the same for you. Also you can mention other people in your posts. Avoid being a spammer at the same time, try to rich a balance.
You need to create a community as we have seen on other social media platforms such as Facebook, Twitter, YouTube, Google+ etc. It will provide you growth of traffic and business.
Instagram isn’t a standard social network: it focuses on pictures or shot videos. It’s important to be selective concerning the photographs you post on your account. Consider that Instagram is a mobile-first platform.
You ought to think of Instagram as a chance to speak about yourself.
Show your individuality and ensure that every picture has premium quality and it isn’t blurry, otherwise it will look very messy and unprofessional. Even boring photos may look amazing with default Instagram filters. Don’t forget about the leading role of the visual content.
The easiest way to target people is to remember that posts without tags can’t get the exposure they deserve. Use 4-5 popular tags relevant for each photo. Also use your own specific and recognizable tags, it may be branded tag for example.
It is unnecessary to post photos every day, just follow your publication plan (content calendar). Don’t publish too many posts – it’s annoying. But regular updating on your account will keep your customers informed at the same time. 1 or 3 posts per day is enough (one post a week at least).
You may also repost someone posts, but with the right attribution. Don’t share some massive brand’s post expecting they’ll share yours.
Finally, social media allows people from different countries to establish relationships and cooperation. Today Instagram users show high engagement in interaction with each other and with brands. So it is impossible for business to ignore it. Creating unique and engaging Instagram content will help you to gain your points.