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Online Marketing for Small Businesses Using Website Builders

Online Marketing Using Website Builders

Everyone uses the internet, and therefore having a website has become a very important tool for online marketing. This holds true not only for big businesses, but even for the small ones.

In fact, a website is one of the few things that a small business should have in order to ensure that they will be able to reach their target audience right away.

As we discuss how to create a website, it’s also important to note that not everyone is capable of creating one. That’s why there are some who’d rather hire a professional web designer to tackle this task. However, what about those with a limited budget? This is where a website builder becomes a more practical option.

What Is a Website Builder?

Website building

A website builder can either be a tool or software used to develop, build and edit a website as well as its content. It starts with selecting website templates that fit the business and their provided. Once the template has been finalized, the next step would be adding website images, business information and other content that their potential and existing customers would find relevant.

Why Is It Preferable?

A lot of people are completely clueless about programming languages in general, and so are certainly unfamiliar with the codes that would allow them to design a website. However, with the help of a website builder, everything becomes easier. No need to hire professionals to design a website.

Aside from that, when it comes to designing and developing a website, creativity is very important. This isn’t something that you can expect from someone who’s not familiar with how website development works. This inexperience and lack of expertise could only lead to problems later on. Fortunately, this complex process is made easier with a website builder, as everything is carefully presented in an understandable manner, so that you don’t have to rely on web developers for help.

Why Website Builders Are Ideal for Small Businesses

Website builders focus on building conventional websites, and this isn’t a bad thing at all, especially if we’re talking about online marketing.

Think of a restaurant. Generally, a restaurant website would mainly be comprised of an online menu, location and other contact information.

These details are usually what would appear when a restaurant decides to create a website, and are what we call conventional features. There’s no need to reinvent anything at all, because it’s already good as it is, and you’ll be able to get more customers by simply focusing on these things.

The good thing about website builders is that the good ones usually offer stylistic flexibility that gives the owner the assurance that the website will be created based on the needs of the business.

What to Look for in a Website Builder

Now that you already know the benefits of using a website builder, the next thing to focus on would be the things that you should pay attention to when choosing a website builder.

Check a Variety of Website Templates


Business templates

As you look for a website builder, don’t forget to check the website templates being offered, as well as if a library of free photos is offered. Aside from that, a good website builder will also allow you to freely make changes to your site anytime a new idea enters your mind.

It’s also important to check if it will be possible for you to choose a new website template whenever is needed and if the text that you have inputted won’t get lost.

Other Important Things Worth Considering:

  • Who will build the website? Will it be a professional web designer, untrained staff, or would you rather handle it yourself?
  • Would you opt for a basic or advanced website?
  • Will you be updating your site regularly?
  • How large would the website be?
  • What type of website do you need? A blog, simple landing page or an eCommerce site?
  • How much are you willing to spend?

These are just some of the questions that you must answer in order to determine the purpose of your website. After that, you can proceed to comparing different website builders that cater to your needs. However, do keep in mind that something like this shouldn’t be taken lightly, as this could either make or break your business.


Today, in order to be successful with your business, having a website is a must. However, those who are on a tight budget, such as small business owners, don’t have the budget to pay for website developers. Fortunately, you can enjoy the same benefits offered by website developers by choosing a DIY website builder package instead.

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